As part of a collaborative project with Dan Bond, I was asked to produce a new brand identity that would re-position Angelina Bell as an Independent Professional Business Coach.
The identity had to resonate with established businesses and start-up businesses alike. With Angelina’s values of integrity, professionalism, clarity and honesty shining through.
The logo design picks up on Angelina’s initials, playing with the notion of moving forward or moving from A to B. Using negative space the brand identity shows an arrow moving from the letter A to the letter B.